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In Search of The New Ithaca.

Today’s brands are much like modern-day Odysseus, navigating an unpredictable sea of skepticism, greenwashing, and shifting social expectations.

Tilemachos Mavrakis, CEO of Admine Group and EMEA Impact Alliance, takes us on a modern odyssey through the evolving ESG landscape. From Athens to Vienna and beyond, he challenges companies to move beyond buzzwords and chase something deeper: meaning, purpose, and real impact.

Because in a world that’s changing fast, the real question isn’t just where you’re heading.

It’s who you’re becoming along the way.